Football of a New Generation
At the centre of the campaign is a 30-second film that presents the German women's national team as a modern dynasty. A generation that steps out of the shadow of the successful past to write its own history: self-confident, style-defining and full of attitude.
Freelance work for Jung von Matt/ Sports
CD: Felix Umbach, Blake Waters
Our job: developing the platform concept + films
Partner: Craig Hanratty