Greatness starts with a goal
To celebrate Cristiano Ronaldo’s record as the leading goal scorer for a men’s national team, we wanted to tell the world about the unique connection of Ronaldo and Madeira – the island he was born. This campaign was made for his Instagram account with over 600 million followers.
Find the little tribute film at this bottom of the page.
To honor Ronaldo’s incredible journey, we returned to his roots in Funchal, Madeira. The neighbourhood pitch where he spent his early years was still standing, though severely run-down. We restored the pitch to give the next generation of local kids a place to dream big.
For the kids who play on the pitch we welded a long lasting message into the net of the goal post. To inspire the next generation of young male and female footballers in Madeira.
The goal posts showed important stations of Ronaldos career. From his first time in England till the present. These 14 biggest steps in the carrier of Ronaldo were created with the Portuguese artist AKCorleone.
The film shows the proud island of Madeira and how the spirit of Cristiano Ronaldo is all-around. The film’s voiceover tells the story of his greatness via a mashup of former and current footballers like Rio Ferdinand or Marcus Rashford that have witnessed it first hand throughout his career.
Creative partners: Tyler Andre, Sandra Nicholas